Loading...
February 27, 2020

In The Creative Industry? Stop Dressing the Pig and Start Solving Problems

Here’s the thing...

Most of us are really frightened to say when things aren’t working.
And this goes for any business owner.

As creatives, we fool ourselves into thinking we just need to do a little more and create something new. Put that fresh coat of paint on, update that website, draw attention to those awards you won…

Or maybe we’ll focus internally depending on our size. Upgrade our spaces tweaking the environment to give off just enough "we’ve got our shit together" so "you should be work with us" vibe without being pretentious. we're not saying don’t do that either, just pointing to the timing of when and why you do.

I get that for most of us in the creative industries, this is not meant to be malicious. It usually comes from good intentions. We want to ensure that the impression perceived by others is one of being capable of supporting our clients (new and existing). 

But we’re not actually addressing the issues deep down, we’ve just given the pig some lipstick.

Industry veterans will agree, there’s more to the successful agency or studio than meets the eye. You’re in an industry that’s riddled with superfluous fronts, unrealistic outcomes, exaggerated claims and more bullshit than you will have ever bargained for.

But fear not fellow creatives. Your future can be bright and filled with everything you hoped for if you pay attention to the lessons of those who’ve come before you. 

  

Chances are you might’ve forgotten why you got into this business in the first place. And that was to be creative.
Perhaps now is the time to get reconnected to the roots of where you came from, to be honest with why got into this line of work. Get clear how you really should be presenting yourself with that in mind and skip all the bullshit... like RFP’s and well-crafted pitches. It’s just a bunch of well-crafted lies to wow a prospective client and win business.

 

BE YOURSELF 

  • Keep it simple.
  • Stop looking externally and focus internally. 
  • No one cares about all the hype.
  • Elegantly solve problems again.
  • Be with another human being and support them.

 

This is your superpower after all.

 

Follow What Eric is up to

http://www.erickarjaluoto.com/me/

https://www.smashlab.com/

 

Some of the projects they built

https://www.telgard.com/

https://campnab.com/

https://pixaver.com/

https://www.emetti.com/

 

Sponsor for today's episode

Summer Love Vodka!

https://www.summerlovevodka.com/

PAST EPISODES

You Might Also Like

Over Drinks Series

How to Rise Above The Noise

Having come from humble beginnings, Matt has been everyone, from a therapist, to a life coach, to a successful entrepreneur yet, what makes him the most successful it is his ability to listen deeply and discover what is so unique about you; in order for you to rise above the noise.

Posted on 
Sep 13, 2021
  by
Over Drinks Series

Do You Actually Relate To Your People? | The Over Drinks Podcast Series

How can the right leadership navigate the recent, and history repeated, events in order to continue moving forward? There really is no ‘right’ or ‘wrong’ leadership; just misled leaders. Leading and navigating with your team is a process that grows with the amount of obstacles you face and overcome. Trust in an organization and in the public, as we’ll hear in this episode, is an essential element that sprouts from experiences, struggles and the ability as a leader to relate with his people.

Posted on 
Aug 13, 2021
  by
Over Drinks Series

Be a Conduit For What's Next For Others | The Over Drinks Podcast Series

Should leaders be quiet in the shadows and notice what is going on in order to empower whom they are leading? As Leaders, we need to lead by example. If your employees don’t see you living, breathing and acting on your vision; it is not effective, and it’s not empowering.

Posted on 
Jul 16, 2021
  by
So I Married an Entrepreneur Podcast Series

So I Married An Entrepreneur E5

Maya and I talk about the last quarter. The projects we were working on and the lessons they presented. The gapple with trying to get it right, the power of just going with the flow and the benefit of implementing custom systems and structures that supports (not constraints) creativity.

Posted on 
Jul 9, 2021
  by
SEE ALL PODCAST EPISODES